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Heineken

Company profile

We are a proud, independent and responsible global brewer. Today, HEINEKEN is the number one brewer in Europe and the number two brewer in the world. We have operations in over 70 markets globally, which makes us the world's most international brewer. In the last decade we have significantly increased our exposure to emerging markets, which will be a catalyst for our growth.

We brew great beers, we build great brands and are committed to surprising & exciting our consumers everywhere.

Factors which make us unique:

  1. Leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders.
  2. Committed to innovation, long-term brand investment, disciplined sales execution and focused cost management.
  3. Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders.
  4. A unique, well-balanced geographic footprint with leadership positions in both developed and developing markets.
  5. Internationally diverse, dynamic, committed and entrepreneurial team of over 73,500 employees and operate more than 165 breweries, malteries, cider plants and other production facilities in more than 70 countries.
  6. The passion of the Heineken family remains as strong today as it was in 1864 when we first started brewing beer.

Our Business Priorities

HEINEKEN is focused on six business priorities. They help us to achieve sustainable growth in all markets and to create value out of our heritage, global scale, people, brands and the green thread that unites us all around the world, the Heineken® brand.

Win in premium led by Heineken®
Heineken®, the undisputed leader in the premium segment, is complemented by a portfolio of other premium brands, to ensure we win in premium.

Shape the cider category
HEINEKEN is the global leader in cider. With our established footprint, we are focusing on growing the cider category and creating a broader global cider portfolio.

Lead by cool marketing and innovation
HEINEKEN is committed to being part of the conversation with consumers and we continue to unleash the power of our innovation, a core part of our DNA.

Be commercially assertive
HEINEKEN is driving excellence in outlet execution and ensuring availability, visibility, and quality of our brands to win at point of sale.

Drive end2end productivity
HEINEKEN is leveraging the global scale of its operations to deliver increased efficiencies across the business.

Brewing a Better World
Our approach to sustainability is embedded in the Company strategy and focuses on creating sustainable value for the business and our stakeholders.

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