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Communication Advisor - Marketing Communication

LyondellBasell Rotterdam / 05-12-2017 / Rotterdam

Programmatic Marketing Manager KLM

How is the organization around this vacancy structured at KLM?


Within Digital Marketing the E-Acquisition team is responsible for all online, commercial activities to generate sales on klm.com. The team is organized in different marketing channels all contributing to the same goal of online advertising for KLM, with a strong focus on sales campaigns. The channels of Display & Video advertising are bought via the same technique of programmatic marketing; this vacancy offers a role in the programmatic team.

 

What will be your role?


As part of the programmatic team you will be responsible for the global programmatic advertising strategy of KLM in more than 65 markets. Programmatic advertising has a unique position in the KLM digital channel mix; it is the only push channel of the E-Acquisition team, meaning that with programmatic advertising the message of both marketing campaigns as well as sales campaigns can be brought to a bigger audience online. As a programmatic marketer it is up to you to send the right message to the right person at the right time (the buying set up). The possibilities of determining the right buying set-up are endless[WR1]  and the programmatic landscape evolves rapidly. A dynamic, digital environment where team effort is key, is what you can expect from this role!

 

The buying process of programmatic advertising can be applied to different channels such as Display, Video & Audio; your main focus will be the Display channel (banners).

KLM / 13-02-2018 / Amstelveen